BIO

Joey Girardin Founder & CEO Personal Bio

Prior to entering the business world, Joey Girardin was a professional hockey player.

For Effective CEOs, Lace Up

While the traditional picture of a chief executive is of a stoic, conservative deliberator, new research suggests that companies are better off with a high-flying risk taker- literally.
Researchers compared 179 CEO's who were Pro Hockey players, with 2,000 non Pro Hockey playing CEO's. Psychological literature links the desire to play hockey with a genetic personality trait known as sensation seeking, associated with heightened risk-taking behavior.

The comparison uncovered a consistent theme:
Chief executives with a penchant for personal risk-taking are also corporate risk-takers

who take on more debt,
aggressively pursue mergers and acquisitions
make bold equity plays.
But, in general, they are also more effective leaders who create more value in their organizations than their less risk-loving counterparts. And they do so, the researchers add, without additional incentives; they imprint their riskloving natures on their companies because it's simply who they are.

• Founder & CEO of Girardin International Marketing Group
• Career merchandise sales of over 3 billion dollars to major retailers, distributors, Fortune 1000 USA Corporations, International Associations and Global Organizations.
• Maintains contact with Senior Management of Major National Retail Chains, Fortune 1000 USA Corporations, International Associations and Global Organizations.
• Over 30 years in the fashion apparel, lifestyle trends and general merchandise industries
• Girardin Marketing Group has a unique business model and performs numerous services for its clients. We create, design, source and manufacture all categories of soft and hard line merchandise. Channels of distribution include retailers, brands and corporations. The product categories range from impulse items to “Big Box” stores and “Big Ticket” items to High End channels and Direct response.

We manufacture and supply products to all tiers of retail from Dollar stores to High End Specialty and Department stores. Girardin Marketing manages all facets of the “Product Supply Chain” from “Seed to Shelf”. This is our mantra and core compentency as a full service agency.
• We provide advisory services to our clients who require expertise in merchandise licensing, intellectual property consulting,branding, trademarking, patenting and all legal expertise required.